Alum Powder - Versatile Ingredient for Water Purification, Cooking, and Beauty (Phitkari)

Land Secret Alum Powder (Phitkari) is a 100% pure and natural multipurpose ingredient with powerful cleansing, purifying, and healing properties. Traditionally used for centuries in households, Ayurveda, and Unani medicine, Alum is valued for its antimicrobial, astringent, and detoxifying effects.

This versatile powder can be used for water purification, cooking, skincare, oral hygiene, and personal care. It is free from harmful chemicals, making it safe and effective for everyday traditional uses.

Key Benefits

• Water Purification: Helps settle impurities, making water clear and safe.
• Cooking Aid: Used in pickling and certain culinary preparations.
• Skin Care: Acts as a natural aftershave, tightens skin, and reduces acne/pimples.
• Oral Health: Helps fight bad breath and gum issues when used as a mouth rinse.
• Personal Hygiene: Traditionally used as a natural deodorant due to its antibacterial properties.
• First Aid Use: Helps stop minor bleeding and provides relief from insect bites.

How to Use

1. Water Purification:

• Dissolve a small pinch of Alum Powder in a bucket of water.
• Stir well and leave for 15–20 minutes.
• The impurities will settle at the bottom; use the clear water from the top.

2. In Cooking:

• Used in pickling recipes to maintain crispness.
• Can be used in small, regulated amounts as per traditional recipes (never in excess).

3. For Skin & Beauty:

• Aftershave: Apply a pinch of Alum Powder mixed with water on shaved skin to prevent irritation and cuts.
• Acne & Pimples: Make a paste with rose water and apply on affected areas for 10–15 minutes before rinsing.
• Skin Tightening Mask: Mix with Multani Mitti (Fuller’s Earth) and rose water, apply as a face pack, and rinse after 15 minutes.

4. For Oral Health:

• Dissolve a small pinch of Alum Powder in warm water.
• Use as a mouth rinse to reduce bad breath and gum swelling. (Do not swallow).

5. For Personal Hygiene:

• Apply lightly on underarms or feet as a natural deodorant to control odor.

6. For First Aid:

• Apply a dampened small amount of Alum Powder directly to minor cuts to stop bleeding.
• For insect bites, make a paste with water and apply for relief.

Where to Use

• At home for purifying drinking water.
• In the kitchen for pickling and cooking (in minimal, safe amounts).
• As part of daily grooming – aftershave, deodorant, and skincare.
• For oral care – mouth rinse and gum health.
• As first aid for cuts, bruises, and insect bites.

Caution

• For external use primarily – internal use only if guided by culinary recipes or a qualified professional.
• Do not ingest Alum Powder in large quantities – it can be toxic.
• Keep away from children’s reach.
• Avoid direct contact with eyes. If contact occurs, rinse thoroughly with water.
• Pregnant and lactating women should avoid internal consumption without medical advice.
• Store in a cool, dry place away from moisture and direct sunlight.